A pivotal moment for The Temptations – a set that has the group hitting even more of a deep soul sound than before – at a level that really sets them apart from some of the other groups on Motown at the time! There’s a richer, fuller sound going on here – as the group work with producer Norman Whitfield in a style that’s not entirely psychedelic soul, but instead places a strong focus on the emotional power of their harmonies! Tracks are shorter than some of the funky Temps jams, but they pack a hell of a lot in a very small space – as the lyrics bristle with open, honest emotion throughout. Titles include the perennial classic “I Wish It Would Rain” – a song that opens up a whole new level of emotional depth – plus “I Truly Truly Believe”, “Why Did You Leave Me Darling”, “No Man Can Love Her Like I Do”, “Fan The Flame”, and “I Could Never Love Another (After Loving You)”