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That’s The Way Of The World (Impex)

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$59.99

Availability: In stock

Mastered by Kevin Gray and Robert Pincus from the Original Analog Master Tapes

During the 1970s, a new brand of pop music was born – one that was steeped in African and African-American styles – particularly jazz and R&B but appealed to a broader cross-section of the listening public. As founder and leader of the band Earth, Wind & Fire, Maurice White not only embraced but also helped bring about this evolution of pop, which bridged the gap that has often separated the musical tastes of black and white America. It certainly was successful, as EWF combined high-caliber musicianship, wide-ranging musical genre eclecticism, and ’70s multicultural spiritualism.

Heartfelt, uplifting and very funky, Earth, Wind & Fire’s masterpiece 1975 release That’s The Way Of The World featured steadfast production from George Massenberg and rose to the #1 spot on multiple charts on the strength of three of the biggest hits of the band’s career in “Shining Star,” “Reasons,” and the title track. “Shining Star” also garnered the band their first Grammy Award in 1975 for Best R&B Performance by a Duo or Group with Vocals.

The 8-song set is also the lone album from the group to retain a spot on Rolling Stone’s celebrated ‘500 Greatest Albums of All Time’ list. Mastered by Kevin Gray and Robert Pincus from the original analog master tapes and pressed on 180g vinyl courtesy of Impex Records, the exciting new audiophile label from the team that brought you Cisco Music.

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