Step inside the world of Ginger Root. Cameron Lew makes it easy to do so; every considered detail is his own manifestation, written, designed, and executed as an all-encompassing diorama of sound and sight. A multi-instrumentalist, producer, songwriter, and visual artist from Southern California. The Ginger Root sound – handmade yet immaculately polished synth-pop, alt-disco, boogie, and soul – takes shape through Lew’s lens as an Asian-American growing up enamored by 1970s and ’80s music, specifically the creative and cultural dialogue between Japanese City Pop and it’s Western counterparts from French Pop to Philly Soul to Ram-era McCartney. He spins his retro-minded influences and proliferates savvily in the present, synthesizing a songwriter’s wit, an editor’s eye, and a producer’s resource into something singular and modern.