This one will hit you off guard! When starting CHILDHOOD in the midst of the pandemic year 2020, I never imagined to come up with an entire album as third release of the label. A couple of months later, THE FORCED FORCE IS NOT THE TRUE FORCE by MR G is about to hit the streets. I couldn’t be happier to present such a timeless masterpiece to the world. Colin and I were in touch on and off for nearly a decade before I started to have a vision in mind for him to explore rather unknown excursions to his inner soul. It took about half a year before I picked up the phone and gave him a ring. The result was a 4 week long daily deep exchange over sonic frequency philosophy, while G translated all of these thoughts and emotions into a 12 track album in his studio in Market Harborough. The album became our soundtrack to the pandemic. Well, it’s off as you might not be used to these kinda soundscapes from MR G. The albums marks a change, as did the world. It’s a story of forgotten places and takes you far away into a dream. A dream of the future. A dream that pays tribute to the past, is critical of the present and still gives hope for what’s to come. Always rough and raw, the outstanding sonic frequency design on THE FORCED FORCE IS NOT THE TRUE FORCE will let you dive deeply into a new language of MR G, while the man still keeps what we all love him for: this very unbeaten and 100% real, distinct rhythm and groove that marks the G sound.

The album is pressed DJ friendly on 3 x 180g 12” vinyl and includes a download copy.