‘Magic Oneohtrix Point Never’ is titled after the mispronunciation of Magic 106.7, a local radio station in Boston, Massachusetts; the state where Daniel Lopatin aka 0PN grew up, and where the album was created. The radio station’s adult contemporary programming is a formative and enduring influence on 0PN’s music, and it’s clear that he’s saved this album title for some of his most accomplished tributes to his influences, but refracted thru his prismatic styles to illustrate the distance between that era, and this, with some of his most elusive, illusive and beguiling sound design wrapped up in a mix of stunningly mazy and pop-toned arrangements.
0PN is one of those artists we’d imagine took to lockdown quite naturally, sequestering themselves away to immerse in their art for the good of everyone outside. Written between March and July, the results of ‘Magic Oneohtrix Point Never’ speak for themselves as 0PN’s most broadly appealing record, typically placing avant-inventiveness and curiosity at the service of a tumultuous narrative that really needs some kind of road-trip simulation game to go along with its possessed dial-strafing.
You’re probably familiar with the album’s opening sequence, which appeared on a lead single, and includes the lushest FM synthesis of 2020 in ‘Long Road Home’, and the rest of the album follows suit with a profligate approach to genre, cutting from phased dream-pop grunge in ’I Don’t Love Me Anymore’, to hypnagogic ident collage in ‘The Whether Channel’, and The Weeknd’s romantic ‘80s power pop turn on ‘Lost But Never Again’, crucially fractured with cut-scenes and mutant jingling of the ‘Cross Talk’ parts that tie the album’s story together with something approaching a sonic-visual analog of Safdie Brothers’ choppy editing gone lysergic.