Last June M.Ward surprised fans with the digital release of his ninth solo album, What A Wonderful Industry. The record finally receives a proper physical release via M.Ward Records. Over the last decade Ward has released a string of acclaimed solo albums, as well as six LPs with Zooey Deschanel in the duo She and Him. Ward is also a member of the group Monsters of Folk alongside My Morning Jacket’s Jim James, Bright Eyes’ Conor Oberst, and Mike Mogis, as well as a producer on albums for
Mavis Staples, Jenny Lewis, and Carlos Forster.
Via Ward: “This is a record inspired by people in the industry I have known – heroes and villains in equal measure. There’s some beautiful moments when you travel for a living, and I’m grateful for being part of an industry that’s taken me around the world so many times – but you quickly learn there’s a perfectly imperfect balance of cold-blooded and warm-blooded animals in the zoo. This record visits the most memorable characters. There’s a lot of very inspirational people I’ve had the pleasure to work with but there are also a few I wish I’d never met. It all tragically ends with an imaginary Griffin Mill-
inspired murder ballad. This album is a reminder to keep your friends close, your enemies closer and don’t let the ones that just need an extra couple hours of therapy bring you down. Anyway I hope you like it. All names have been changed to protect the innocent”.